étincelle

History & Profile

Since 1998, Ets. Avo P.L.C. is a registered establishment in Beirut Lebanon.

History

In 1968, Mr. Awedis Arabian, the founder of “Ets. Avo” introduced the sales of embroidery materials to the Lebanese market.

Profile

By introducing our company’s creative trends into this market, we have succeeded in expanding and marketing our products.

Award

In 1973, the company became the first sequins manufacturer in Beirut Lebanon. In 1998, Mr. Armen Awedis Arabian, took the lead of “Ets. Avo”.

History of étincelle

Since 1998, Ets. Avo P.L.C. is a registered establishment in Beirut Lebanon, handling the business of Fashion Accessories and Embroidery Materials. Aiming to market our products internationally and due to serious, long and several professional meetings with different experimented counsellors, talented Fashion Designers and Highly recommended Consulting Agencies, the new brand “Etincelle – Maison de Paillette” appeared on the business platform to be marketed internationally.

History of étincelle

Since 1998, Ets. Avo P.L.C. is a registered establishment in Beirut Lebanon, handling the business of Fashion Accessories and Embroidery Materials. Aiming to market our products internationally and due to serious, long and several professional meetings with different experimented counsellors, talented Fashion Designers and Highly recommended Consulting Agencies, the new brand “Etincelle – Maison de Paillette” appeared on the business platform to be marketed internationally.

étincelle

Our Start

Located in the heart of the Middle East, Lebanon has become the largest capital of the “Haute
Couture” fashion design.
By introducing our company’s creative trends into this market, we have succeeded in expanding
and marketing our products to most of the local talented artists who soon gained global exposure
and were celebrated as international designers.

Awards

In 1968, Mr. Awedis Arabian, the founder of “Ets. Avo” introduced the sales of embroidery
materials to the Lebanese market.
Since then we were selling to many renowned houses of Couture in Lebanon our embroidery
materials and tailoring products.
In 1973, the company became the first sequins manufacturer in Beirut Lebanon.

Reload

Unfortunately, the devastating war was the reason behind ending the industrial endeavor.
In 1998, Mr. Armen Awedis Arabian, took the lead of “Ets. Avo” and continued providing to the
market the needed materials
The year 2003 was a turning point for the company. The old dream has become a reality
relaunching officially the manufacturing of the sequins materials.
Our production line has incredibly improved throughout the years, expanding from Lebanon
towards the Gulf countries.

Global Market

In 2010 as our global reach was flourishing, we started the preparation of introducing our
products to Europe, Turkey and Russia.
Hence a branding strategy took place in late 2014 and Etincelle – Maison de Paillette was born as
an International brand of sequins, produced by “Ets. AVO Pour Le Commerce”.
Proudly, our history of 53 years and long experience, allow us now to design and produce any
type of sequins following customers’ requirements.
Furthermore we are looking forward to satisfy the needs and aspiration of the COMING
GENERATIONS.

Goal


Proudly, our history of 53 years and long experience, allow us now to design and produce any
type of sequins following customers’ requirements.
Furthermore we are looking forward to satisfy the needs and aspiration of the COMING
GENERATIONS.

Previous
Next

Etincelle Exprience

Since 1968, Mr. Arabian introduced the sales of embroidery materials to the Lebanese market. We are ready with our experience to serve our clients.

Etincelle Factory

Since 1998, Etincelle in Beirut Lebanon, handling the business of Fashion Accessories and Embroidery Materials. Currently we are opening the branch of Armenia.

Etincelle Store

In the heart of Beirut, Our unique and classic store is ready to provide all kinds of sequins(laser / punched), Sheets, and films, In Retail and Wholesaling parts.

Etincelle Marketing

In 2010 as our global reach was flourishing, we started the preparation of introducing our products The branding strategy took place in late 2014 with Etincelle – Maison de Paillette

Etincelle Award

In 1973, our company became the first sequins manufacturer in Lebanon. In 2003 Our production line has incredibly improved, expanding towards the Gulf countries.

Etincelle Online Store

With our unique experience and knowledge about the global needs, We are glad to inform , our online store with over 2500 items will start to give service in 2022 to world wide.

Our Mission & Vision

ARMENIA

Our Start

Since we started our business in Beirut, we have actively contributed to the development and
prosperity of the Haute Couture in Lebanon.
The improvement of the fashion field, in which we played a considerable part, made that many
Lebanese Fashion Designers reached the Red Carpets and world celebrities in New York, London,
Paris, Cannes, Milan and Rome were dressed by our friends.

Present Day

Today and with our support, our clients regularly participate in exhibitions and seasonal fashion
shows around the Globe.
Apparently Embroidery is a folkloric tradition in Armenia. And Art is God given gift flowing in the
blood of each and every family throughout this Land.
Pushing the new Armenian Generation to invest their potentials and artistic capabilities in the
fashion field is a very beneficial and prosperous project.
We would gladly share our knowledge to support Armenian fashion designers to achieve higher
goals and global exposure.

Academic Curriculum

Therefore, our social responsibility makes that as a core part of our Project, we will prepare an
academic curriculum and offer, free of charge, Master Classes to Armenian students.
The classes will teach technical courses in the design and execution of Hand Embroidery, in
addition to the History of the art of embroidery and its impact on Couture from antiquity to
surrealism and modern time.
In parallel we will sponsor the talented and skilled and help them in developing their career in

Objectives & Mission.

Couture.
Being one of the world major creators of embroidery sequins, setting up our business in Armenia
is considered not only as a business goal but also as one the company’s social responsibility
objectives and mission.

let's Work Together

WORK WITH US

étincelle Timeline

Mr. Awedis Arabian

Business & factory

In 1968, Mr. Awedis Arabian, the founder of “Ets. Avo” introduced the sales of embroidery materials to the Lebanese market. Since then we were selling to many renowned houses of Couture in Lebanon our embroidery materials and tailoring products.

1968

Lebanon - Beirut

Ets. Avo P.L.C

Registration

Since 1998, Ets. Avo P.L.C. is a registered establishment in Beirut Lebanon, handling the business of Fashion Accessories and Embroidery Materials.

1998

Lebanon - Beirut

Number One

In 1973, the company became the first sequins manufacturer in Beirut Lebanon. unfortunately, the devastating war was the reason behind ending the industrial endeavor.

1973

Lebanon

New Start

In 1998, Mr. Armen Awedis Arabian, took the lead of “Ets. Avo” and continued providing to the market the needed materials The year 2003 was a turning point for the company. The old dream has become a reality relaunching officially the manufacturing of the sequins materials. Our production line has incredibly improved throughout the years, expanding from Lebanon towards the Gulf countries.

1998 - 2003

Lebanon

Wide Market

In 2010 as our global reach was flourishing, we started the preparation of introducing our products to Europe, Turkey and Russia. Hence a branding strategy took place in late 2014 and Etincelle – Maison de Paillette was born as an International brand of sequins, produced by “Ets. AVO Pour Le Commerce”.

2010 - 2014

Middle East & Europe

Second Location

In parallel we will sponsor the talented and skilled and help them in developing their career in Couture. Being one of the world major creators of embroidery sequins, setting up our business in Armenia is considered not only as a business goal but also as one the company’s social responsibility objectives and mission.

2019

Armenia

Implant Location

In 2020, a new implant location of 3200m² has been purchased. Three floors of double plot project perspectives are designed and registration process is set at ON mode. Meanwhile, import and export sales of products begun from Armenia worldwide.

2020 - 2021

Armenia

Online Market

Coming Soon.......

2022

World Wide

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Satisfied Client